Goodfellas Storage: Our Expansion Plan for the Southeast

At Goodfellas Storage, our mission is simple: to deliver secure, affordable, and easy-to-use storage solutions to communities that need them. As a young and growing self-storage company, we're taking bold steps to expand throughout the Southeast—and eventually across the country.

Unlike the big national chains that often dominate the market with flashy brands and confusing pricing, we're committed to doing things differently. Our growth is fueled by a deep respect for our renters, a hands-on operational approach, and a clear vision of what great storage should look like in 2025 and beyond.

In this post, we’ll walk through what makes the Goodfellas expansion unique, where we’re headed, and how we’re improving storage options in small towns, suburban markets, and beyond. Whether you’re a current customer or just learning about us, here’s everything you need to know about the future of Goodfellas Storage.

A Southeast-First Strategy

Our roots are in the Carolinas, with facilities in communities like Asheboro, Mebane, Wagener, and Manning. These aren’t giant metro markets—they’re tight-knit communities where people want fair pricing, reliable service, and security they can trust. That’s exactly what we offer.

As we expand, we’re focusing first on other underserved or overlooked areas across the Southeast, including:

• Georgia
• Tennessee
• Alabama
• Florida
• Virginia
• Mississippi
• Louisiana
• Arkansas

We’re not targeting cities that are oversaturated with big brands. Instead, we look for places where storage demand is rising but options are outdated, overpriced, or poorly managed. Our team reviews dozens of potential locations each month—evaluating everything from demographics and traffic patterns to zoning regulations and competitive gaps.

By being selective, we ensure that every new Goodfellas location adds real value to the community and strengthens our brand promise: clean, secure, convenient, and fairly priced storage.

How Goodfellas Stands Out

We're not just another storage company trying to copy the playbook of Extra Space, Public Storage, or CubeSmart. We borrow some of the best strategies from those operators—like branding, automation, and strong systems—but we reject the impersonal, profit-maximizing practices that many renters have come to resent.

Here’s how the Goodfellas expansion offers a smarter, more renter-friendly experience:

1. We Lead With Service—Not Slogans

Big storage companies often rely on brand recognition and default rental flows. But when you need help, it’s hard to talk to a real person. We do things differently.

Goodfellas facilities may be unmanned, but our support team is trained to respond quickly and with care. Whether you're dealing with billing questions, gate access issues, or just need help choosing the right unit size, we make sure you can reach someone who’s helpful and human.

Our promise: You won't get stuck in an endless phone tree or passed between departments. We keep it simple and direct.

2. Honest, Transparent Pricing

In today’s storage industry, many companies use bait-and-switch pricing tactics. A renter might see a $29/month rate online, only to receive a rate increase a few months after move-in. Some operators implement multiple increases each year with no warning. We believe that’s unfair.

At Goodfellas, we’re building our reputation on transparent, consistent pricing. Our rates are based on real market data—not on squeezing every last dollar from a lease.

That doesn’t mean rates will never change—but when they do, we communicate early and clearly. Renters can make informed decisions, not get caught off guard.

3. We Modernize Every Facility We Touch

A big part of our expansion strategy involves upgrading properties we acquire. Many of the facilities we buy haven’t seen a website update, security audit, or paint job in years. That changes fast.

When Goodfellas moves into a new location, we invest in:

• A fresh branding update and online experience
• Secure gate and fence improvements
• Digital keypad access (where applicable)
• Clear signage and lighting
• Online rentals, payments, and account access

These upgrades are more than cosmetic. They change how renters interact with storage—and they save time and hassle.

Whether you’re reserving a unit at 9 a.m. or 9 p.m., you can do it all online without waiting for office hours. It’s especially popular with renters in rural or suburban areas, where storage has lagged behind in technology.

A Young Company, Always Improving

We’re not perfect—and we’ll never pretend to be. Goodfellas Storage is a young, fast-growing company, and we’re still refining systems, learning from feedback, and building better processes every day.

But what makes us different is our mindset: we take every interaction seriously.

When something goes wrong, we don’t hide behind policy. We respond. We investigate. We find ways to do better. That mindset fuels our entire expansion strategy and sets us apart from many competitors.

As we grow, we’re investing heavily in:

• Training for support staff to improve response times and service quality
• Technology that makes the customer experience more seamless
• Security upgrades at every location to give renters peace of mind
• Communication tools that make it easy for renters to stay informed

Why Security Is Always a Priority

Security is one of the top concerns for every storage renter—and rightly so. You're trusting us to protect your belongings, whether it's furniture, tools, business inventory, or seasonal gear.

As we expand into new states, we immediately assess and improve the security of each new property. Some upgrades are physical—like replacing old gates or installing motion-activated lights. Others are digital, such as automated gate logs, remote monitoring, or upgraded keypad systems.

In addition to these improvements, we offer Tenant Protection Plans that provide financial coverage in case of damage, theft, or other incidents. These plans give renters added confidence and peace of mind—especially at newly acquired locations that may still be undergoing upgrades.

Explore our Tenant Protection options here.

What the Expansion Means for Renters

If you’re considering renting from Goodfellas—or if we’ve just taken over your facility—here’s what to expect:

Within 30–60 Days:

• Upgraded branding and signage
• Cleaned and repainted units and driveways
• Improved lighting and lock checks
• Online access to account and payment portal
• A support team that actually responds

Within 90–120 Days:

• Security upgrades as needed
• Review of rates and unit mix to improve availability
• Tenant protection enrollment options
• Potential upgrades to gates, fencing, or unit doors

A Look Toward Nationwide Growth

While our current focus is the Southeast, we’re already laying the groundwork for a national footprint. Our goal isn’t to become the biggest—it’s to become one of the most trusted names in self-storage.

We plan to expand methodically, with a mix of:

• Acquisitions of smaller, underperforming facilities
• New development in fast-growing communities
• Strategic rebranding of independent operators looking to join a stronger network

In every case, the guiding principle is the same: bring better storage to places that need it, without compromising service or values.

Want to Rent from Goodfellas?

If you’re ready to rent a clean, secure, and well-managed storage unit, visit our Locations page to see where we operate and what’s coming soon. If you have questions or need help choosing a unit, our Contact Us page makes it easy to get in touch with a real support specialist.

We’re proud of how far we’ve come—and we’re just getting started.

Frequently Asked Questions

Q: Why is Goodfellas Storage expanding in the Southeast first?
A: We see a huge opportunity in Southeastern markets where renters often lack good storage options. Our goal is to bring modern service and honest pricing to these areas first. It's also where we're from.

Q: What happens when Goodfellas takes over a facility I already rent from?
A: You’ll receive improved service, online access to your account, and upgrades to security and cleanliness. We work hard to make every transition as smooth as possible.

Q: Do your prices go up after I move in?
A: Unlike many chains, we do not believe in constant, predatory rate increases. If pricing does change, we’ll give plenty of notice and communicate clearly—no surprises.

Q: Can I rent and pay online?
A: Yes. All of our facilities support online rentals, payments, and account access. You can do everything from your phone or computer 24/7.

Q: Is Tenant Protection required?
A: It’s not required, but we highly recommend it. It’s an easy, affordable way to protect your stored items against the unexpected. Learn more here.